Types of new products:
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new-to-the-world products,
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new-to-the-firm products,
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additions to existing product lines,
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Improvements and revisions of existing products,
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Re-positionings,
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Cost reductions.
We will do the following:
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Idea generation,
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Idea Screening,
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Concept Development and testing,
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Marketing Strategy Development,
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Business Analysis,
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Product Development,
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Market Testing,
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Commercialisation.