Marketing

The Challenge

Growth targets are clear, but marketing capacity is holding revenue back:

Expansion into new regions or segments stalls because marketing is locked on the core business
Sales needs more pipeline, but the team can’t launch campaigns fast enough to keep up
The go-to-market motion has been sales-led, with no scalable marketing engine in place

The Diagnose

Business Fundamentals (Internal Diagnosis)
Target Market & Customer Diagnosis
Value Proposition & Positioning
Competitive Analysis
Brand & Marketing Assets Audit
Sales & Customer Journey Diagnosis
Data & Performance Metrics
Constraints & Resources

Our Solutions

We step in as your marketing team—or seamlessly extend the one you have. — Working side by side with sales.
Together, we create inbound lead flow, warm target accounts before outreach, and give reps the assets, offers programs and activities they need to close.
We’re built for sales success and operate like an in-house team, keeping SDRs supplied with qualified, ready-to-work leads.

HOW CAN WE HELP YOU MARKETING?

Our Mission Is to Take Your Business to Higher Ground

Our Marketing Tools

In addition to the standard Marketing tools such as:

Trade Fairs
Trade publications
Networking Events

Here are more detailed Marketing Tools

📊 1. Analytics & Data Tracking

Tools that help you measure performance, understand audience behavior, and track ROI.

Google Analytics – Website traffic & user behavior
Hotjar / Crazy Egg – Heatmaps & user session recordings
Mixpanel / Amplitude – Product/feature engagement analytics

📧 2. Email Marketing & Automation

For newsletters, drip campaigns, segmentation, and automated customer journeys.

Mailchimp
HubSpot Marketing Hub
ActiveCampaign
Klaviyo (great for e-commerce)
Sendinblue

📱 3. Social Media Management

Schedule posts, monitor mentions, and analyze social performance.

Hootsuite
Buffer
Sprout Social
Later (especially for Instagram)
TweetDeck (Twitter/X management)

🔍 4. SEO Tools

Optimize your website to rank higher on search engines.

Ahrefs
SEMrush
Moz
Screaming Frog SEO Spider
Google Search Console

✍️ 5. Content Creation

Tools to plan, create, and optimize content.
Canva – Graphics & social creatives
Adobe Creative Cloud – Professional design/video
Grammarly / Hemingway – Writing assistants
Surfer SEO / Clearscope – Content optimization for search
Lumen5 – Turn articles into videos

📈 6. Paid Advertising & Optimization

Tools for managing PPC, campaigns, and budget performance.

Google Ads
Facebook Ads Manager
LinkedIn Campaign Manager
AdRoll
Optimizely / VWO – A/B testing & personalization

💬 7. CRM & Lead Management

Track interactions, manage contacts, and automate follow-ups.

Salesforce
HubSpot CRM
Zoho CRM
Pipedrive

🤖 8. Chatbots & Customer Engagement

Instant engagement and support — on-site or messaging platforms.

Intercom
Drift
ManyChat
Tidio

🤝 9. Influencer & Affiliate Marketing

Manage partnerships, track performance, and scale influencer programs.

Upfluence
AspireIQ
Impact
Refersion

📅 10. Project Management

Coordinate campaigns, workflows, and team collaboration.

Asana
Trello
Monday.com
Notion

🛠️ 11. All-in-One Marketing Platforms

Full suites that combine many functions (automation, CRM, email, analytics).

HubSpot
Marketo
Oracle Eloqua
Salesforce Marketing Cloud

Mapping Your Route To More Success

Lightbulb Moment

Have a winning idea?
Do you need a winning idea?
Looking for solution?

Brain Storming

Questionnaire
Assessment
Initial ideas and/or solutions

Proposal

Which route to take!
Steps to be taken!
Time lead!
Cost options!

Agreement

Draft
Agreement
Signed & activated

Delivery

Support long beyond delivery
Future discount
Review
Referral